Graduate Certificate in Digital Marketing Strategies

The programme aims to help traditional marketers, sales professionals, business owners, to build a foundation in digital marketing and branding. With our flagship Design Innovation programme, learners will acquire practical design thinking skills and processes, and enhance their understanding of design and apply innovation in business.

Plan your learning path
Learners can also complete this Graduate Certificate as part of the ModularMaster Certificate in Strategic Digital Marketing.

Course Details

Course Dates:
Refer to modules below

 

Who Should Attend

Leaders in management role, senior executives, tasked with leading change, digital transformation

Business owners/senior leaders looking to data science for decision making

Modules

Foundation in Digital Marketing

This 5-day programme provides business owners with the confidence to know how to be effective in dealing with their own teams and/or an agency/vendor in the analysis, planning, implementation and measurement of an effective digital marketing plan. The foundational programme designed by industry practitioner aims to equip marketers with the latest knowledge and best practices in digital marketing including Search, Email, Social Media, and Optimisation.

Scheduled Dates 2023
Class: January (11, 18, 25), February (1)
Consultation: February (15) 
Presentation: March (1) 

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Digital Branding: Optimising your brand for the latest digital spaces

Participants will learn how, in an era of sheer mass of information, legendary archetypes can be used to create the positioning differentiation to connect with consumers and be trained on how to craft their own brand story–walking away complete with a Positioning Map Model (which can continually be applied to cater to different product growth cycles or a changing competitive environment) and a Digital Brand Toolkit.

Scheduled Dates 2023
Class: February (17, 24), March (3, 10) 
Consultation: March (24) 
Presentation: April (6) 

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Digital Transformation and Innovation

This course allows participants to have a better understanding of the impact of digital transformation to their business organisations and the technologies involved in its enablement. Participants will be able to build a digital transformation strategy, business innovation models and blueprint for implementation.

Scheduled Dates 2023
Class: April (3, 10, 17, 24), May (8) 
Presentation: May (22) 

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