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Design Innovation Leadership Workshop

Leading with Design Innovation

Organisations are increasingly finding success through collaboration, innovation and involving the entire organisation in product development, value creation to counter the dynamic, volatile and ambiguous business environmental factors. Leaders are looked upon to bring on changes and more often innovation, this workshop can provide leaders a systematic approach towards building an innovative culture that fits the company purpose.

Through the 2-day workshop, participants will experience a transformational learning journey of advanced design and engineering methods that will allow them to lead, build and instill a culture of design and innovation in their organisation.

Course Details

Course Dates:
No current runs.

Register your interest

2 days
9.00AM to 6.00PM

Who Should Attend

Business or organisation leaders who are looking for ways to:

  • lead their organisation and create value for customers through innovation and creative problem solving methods
  • build and immerse a culture of design, creativity and innovation in employees and throughout the organisation

Design Innovation: The 4Ds

SUTD-MIT International Design Centre (IDC)

Programme Outline

Learning Objectives
  1. Introduction to Design Innovation
  2. Design Innovation in Organisation
  3. Design Innovation Process
  4. Design Innovation Methods, tools and mindset
  5. Design Innovation in Strategy Development
  6. Leading Design Innovation

Each day, participants go through a reflection exercise to deepen the understanding and take time to contextualise the learning to their environment.

Day 1
  • Background and Introduction
  • Micro DI Experience
  • Discover Phase – Leader + Discover Mindsets
  • Discover Phase – Personas & Scenario methods
  • Discover Phase – Interviews, Contextual Needs Analysis and Affinity-Clustering methods
  • Define Phase – Leadership + Define Mindsets
  • Define Phase – Activity Analysis + Journey Map methods
Day 2
  • Define Phase – Framing the Design Opportunity Statement
  • Develop Phase – Leader + Develop Mindsets
  • Develop Phase – Brainstorming with Mindmap Method + C-Sketch
  • Develop Phase – Real-Win-Worth / Prioritisation Matrix
  • Stock take of team’s insights from “Develop” and grasp of DI mindsets
  • Demonstrate Phase – Leader + Demonstrate Mindsets
  • Demonstrate Phase – Storyboarding, Paper Prototyping, & DI Pitching methods

Course Fees and Funding

SkillsFuture Course Fee Subsidy

Fee after subsidy

GST on Fee after SSG Course Fee Subsidy

You pay

Mid-career Enhanced Subsidy (MCES)

Fee after subsidy

GST on Fee after SSG Course Fee Subsidy

You pay

Enhanced Training Support for SMEs (ETSS)

Fee after subsidy

GST on Fee after SSG Course Fee Subsidy

You pay

Full Course Fee (without subsidies): $1,926 (inclusive of prevailing GST)


Dr Kristin L. Wood is currently Professor, Co-Director (SUTD-MIT IDC) & Founding Head of Pillar (EPD) Singapore University of Technology and Design (SUTD) and a Senior Academy Fellow.

Dr Wood completed his M.S. and Ph.D. degrees in the Division of Engineering and Applied Science at the California Institute of Technology, where he was an AT&T Bell Laboratories Ph.D. Scholar. Dr Wood joined the faculty at the University of Texas in September 1989 and established a computational and experimental laboratory for research in engineering design and manufacturing, in addition to a teaching laboratory for prototyping, reverse engineering measurements, and testing. During his academic career, Dr Wood was a Distinguished Visiting Professor at the United States Air Force Academy.

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SSG Funding Terms and Conditions

Use of Personal Details

In consideration of the subsidy provided by SkillsFuture Singapore Agency (“SSG”) through the SUTD Academy for the Course,

I consent to:

The collection, use and disclosure to relevant third parties of my personal data by the SUTD Academy including but not limited to personal particulars, attendance records, assessment/performance records, for the following purposes:

  1. Reporting of national statistics and conducting of holistic continuing education training research and analysis;

  2. Facilitate the conduct of the relevant surveys and audits in relation to the Course;

  3. General administration of the Course including but not limited to processing of the subsidy provided by SSG;

  4. Publicity and marketing of the Course or other Courses to be provided by SSG or SUTD Academy; and

  5. SSG or its Appointed Auditors or Nominated Representatives to directly contact Course Participant to obtain information deemed necessary for the purposes of conducting effectiveness survey or audits in relation to the Course.

I agree to:

  1. Attend and complete all lectures, class exercises, workshops and assessments;

  2. Complete the Course feedback at the end of the Course;

  3. Complete the post Course survey sent about 3 to 6 months after class attendance; and

  4. Sign up for a personal email account.

SUTD Privacy Statement

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SUTD Terms and Conditions

Methods of Payment

Learn more about the available payment modes.

Cancellation & Refund Policy

  1. If a written notification is sent to within 24 hours after course registration deadline there will be no cancellation charges. A full refund will be made. 

  2. No refund is provided if written notification is more than 24 hours after course registration deadline. SUTD Academy reserves the rights to collect the full fee amount from the participant.

Replacement Policy

Companies may replace participants who have signed up for the course by giving a 3-working day notice before the course commencement date to Terms and conditions apply.

Registration Policy

  1. Course may be cancelled due to insufficient participants. SUTD Academy will not be responsible or liable in any way for any claims, damages, losses, expenses, costs or liabilities whatsoever (including, without limitation, any direct or indirect damages for loss of profits, business interruption or loss of information) resulting or arising directly or indirectly from any course cancellation.

  2. Course enrolment is based on a first-come, first-served basis.

  3. SUTD Academy reserves the right to change or cancel any course or instructor due to unforeseen circumstances. 

Types of Funding

Funding under Mid-Career Enhanced Subsidy ("MCES")

  1. MCES is an enhanced Subsidy to encourage mid-career individuals to upskill and reskill, thereby helping them to remain competitive and resilient in the job market. With this, all Singaporeans aged 40 and above will receive higher subsidies of up to 90% course fee subsidy for SSG-funded certifiable courses.

  2. Individuals/employers are not required to submit an application for the MCES. Those pursuing SSG-funded programmes will be charged the appropriate subsidised fees by SUTD Academy if they are eligible MCES. Individuals/employers will only need to pay the nett fee (full course fee after SSG's grant).

    For more info, please visit  SkillsFuture website at

Funding under Enhanced Training Support for SMEs ("ETSS")

  1. ETSS is an enhanced funding to enable SMEs to send their employees for training.

  2. SMEs will enjoy subsidies of up to 90% of the course fees when they sponsor their employees for SSG-funded certifiable courses.

  3. In addition to higher course fee funding, SMEs can also claim absentee payroll funding of 80% of basic hourly salary at a higher cap of $7.50 per hour. SMEs may apply for the absentee payroll via the SkillsConnect system.

  4. To qualify, SMEs must meet all of the following criteria:
    - Organisation must be registered or incorporated in Singapore
    - At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
    - Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
    - Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
    - Trainees must be Singapore Citizens or Singapore Permanent Residents

    For more info, please visit SSG website at

Funding under Union Training Assistance Programme ("UTAP")

UTAP is a training benefit for NTUC members to defray their cost of training. This benefit is to encourage more union members to go for skills upgrading.

NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme).

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