The Art of Influencing with Social Media and Content Marketing

Part of the ModularMasters™ in Strategic Digital Marketing programme

Businesses know how important Social Media can be for their business but how would they decide on a social media platform and for what purpose? Is their planned budget sufficient? How do they measure success and plan for further optimisation?

This 5-day programme addresses these gaps and provides learners with the confidence to know how to be effective in dealing with their own teams and/or an agency/vendor in the analysis, planning, implementation and measurement of an effective social media strategy. This programme is designed by industry practitioners and aims to equip marketers with the latest knowledge and best practices in social media including Influencer Marketing, Content Creation and Paid Social Media advertising.

This is an extremely practical course as individuals/teams will have to deliver a plan that will be graded and this plan can be used as a blueprint for their own organisation’s social media marketing plan.

Plan your learning path
Participants earn 12 subject credits which can be used to attain the ModularMasters™ in Strategic Digital Marketing.
 

Course Details

Course Dates:

November (12, 13, 19, 20) & December (17) 2019

Closing date: 23 October 2019

12, 18, 26, 27 Feb & 31 Mar 2020

Closing date: 22 January 2020

Duration
5 days.
9:00 am – 5:00 pm

Venue
TBA

Past runs
2, 9, 16, 17 July, 20 August 2019

 

Who Should Attend

Marketing/Advertising/Communications professionals, junior ad strategists/social media agency executives, content strategists/writers, business owners who are looking to increase and optimize market reach through digital and social media. Across industries, but recommended for B2C setting.

Programme Outline

Learning Objectives and Structure
  1. Understand the fundamentals of Social Media landscape
  2. Learn how to build a Social Media Marketing Strategy/Plan
  3. Learn about Social Media Measurement Metrics
  4. Understand the different Social Media platforms
  5. Develop Customer Personas for Content Strategy
  6. Develop framework for Content Strategy across different platforms
  7. Create meaningful and relevant content for your brand
  8. Understand Influencer Marketing and its Tools & Techniques

Programme Structure: Participants will go through 4 days of training, including sharing sessions from real-life influencers as they share their experience in content creation. Participants will return on the last day to conduct a presentation as part of the course assessment.

Day 1
  • Understanding the Social Media history, trends and landscape
  • Introduction to different Social Media platforms and marketing models
  • Industry sharing – different roles, players and collaboration models
  • Social Media, Artificial Intelligence & Technology (The Future of Social Media)
Day 2
  • Behind The Scenes - Visiting Content Creators / Social Media Agencies / Client Marketers
Day 3
  • Debrief of Day 2 Visit
  • Developing Social Media Content Marketing Strategy
  • Understanding social media measurement metrics
  • Develop Customer Persona for Content Strategy
  • Hands-on Content Creation for Social Media Platforms
Day 4
  • Introduction to Influencer Marketing
  • Developing an Influencer Marketing Strategy
  • Managing Influencer Relationship & Pitfalls to avoid
  • Consultation for Final Project/Presentation
Day 5
  • Project Presentation
Assessment

Participants to complete a simple assessment and final project to evaluate course understanding and augment learning outcomes.

Course Fees and Funding

SkillsFuture Course Fee Subsidy
(70%)

Fee after subsidy
$1,050.00


GST on Fee after SSG Course Fee Subsidy
$73.50


You pay
$1,123.50

Mid-career Enhanced Subsidy (MCES) (90%)

Fee after subsidy
$350.00


GST on Fee after SSG Course Fee Subsidy
$73.50


You pay
$423.50

Enhanced Training Support for SMEs (ETSS) (90%)

Fee after subsidy
$350.00


GST on Fee after SSG Course Fee Subsidy
$73.50


You pay
$423.50

Workfare Training Support (WTS)
(95%)

Fee after subsidy
$175.00


GST on Fee after SSG Course Fee Subsidy
$73.50


You pay
$248.50

Full Course Fee (without subsidies): $3,745 (inclusive of prevailing GST)
Course fee inclusive of
(1) Course materials
(2) Lunch and 2 x Light Refreshments

Instructors

Evangeline Leong
Instructor, SUTD Academy
Founder & CEO, Kobe Global Technologies Pte Ltd

With almost 10 years of experience in embracing digital marketing, Evangeline is the Founder & CEO of Kobe Global Technologies Pte Ltd. Established in 2016, Kobe Global opens new market segments for consumer brands with their 4,000 relevant celebrity, macro, micro or everyday influencers reaching 20M audiences. Kobe’s revolutionary use of Artificial Intelligence tools in influencer marketing platform has achieved an international PCT patent that provides speed of access and measurable influencer solutions for brands. Within the 1st year, Kobe has crossed 7-digit in sales and has worked with over 150 brands including Pepsi, Changi Airport Group and Calvin Klein. Evangeline remains as a partner of PurpleClick Media, the 1st and only partner of Google, Facebook, Baidu in the region and has managed over USD$10 Million annual ad revenue across Singapore, Malaysia, and the Philippines in the region.

Read more.

Cha Lin
Instructor, SUTD Academy
Founder, Kobe Global Technologies Pte Ltd

With 5 years of experiences in Social Media and Influencer Marketing, Cha lin is the co-founder of Kobe Global Technologies which uses Artificial Intelligence tools in influencer marketing platform. Kobe has achieved an international PCT patent that provides speed of access and measurable influencer solutions for brands.

Previously as an account manager, she managed, retained and grew 158 accounts through strategic alignment and provided strategic consultation on the creation, execution, and effectiveness of social media marketing campaigns.

Read more.

SSG Funding Terms and Conditions

Use of Personal Details

In consideration of the subsidy provided by SkillsFuture Singapore Agency (“SSG”) through the SUTD Academy for the Course,
 

I consent to:

The collection, use and disclosure to relevant third parties of my personal data by the SUTD Academy including but not limited to personal particulars, attendance records, assessment/performance records, for the following purposes:

  1. Reporting of national statistics and conducting of holistic continuing education training research and analysis;

  2. Facilitate the conduct of the relevant surveys and audits in relation to the Course;

  3. General administration of the Course including but not limited to processing of the subsidy provided by SSG;

  4. Publicity and marketing of the Course or other Courses to be provided by SSG or SUTD Academy; and

  5. SSG or its Appointed Auditors or Nominated Representatives to directly contact Course Participant to obtain information deemed necessary for the purposes of conducting effectiveness survey or audits in relation to the Course.
     

I agree to:

  1. Attend and complete all lectures, class exercises, workshops and assessments;

  2. Complete the Course feedback at the end of the Course;

  3. Complete the post Course survey sent about 3 to 6 months after class attendance; and

  4. Sign up for a personal email account.

SUTD Privacy Statement

For more information on SUTD's privacy statement, please visit https://sutd.edu.sg/Privacy-Statement.

SUTD Terms and Conditions

Methods of Payment

  1. Credit Card (Visa & MasterCard only) payment at SUTD campus One-Stop Centre

  2. Debit Card payment at SUTD campus One-Stop Centre

  3. Cheque make payable to “Singapore University of Technology and Design

  4. Invoice to Company (for Company Sponsored Participants)

  5. e-Invoice (for Ministries and Statutory Boards)

  6. Online Payment: DBS Internet Banking, DBS Mobile Banking & DBS Paylah!


Cancellation & Refund Policy

  1. If a written notification is sent to sutd_academy@sutd.edu.sg within 24 hours after course registration deadline there will be no cancellation charges. A full refund will be made. 

  2. No refund is provided if written notification is more than 24 hours after course registration deadline. SUTD Academy reserves the rights to collect the full fee amount from the participant.

Replacement Policy

Companies may replace participants who have signed up for the course by giving a 3-working day notice before the course commencement date to sutd_academy@sutd.edu.sg. Terms and conditions apply.

Registration Policy

  1. Course may be cancelled due to insufficient participants.  SUTD Academy will not be responsible or liable in any way for any claims, damages, losses, expenses, costs or liabilities whatsoever (including, without limitation, any direct or indirect damages for loss of profits, business interruption or loss of information) resulting or arising directly or indirectly from any course cancellation.

  2. Course enrolment is based on a first-come, first-served basis.

  3. SUTD Academy reserves the right to change or cancel any course or instructor due to unforeseen circumstances. 

Types of Funding

Funding under Mid-Career Enhanced Subsidy ("MCES")

  1. MCES is an enhanced Subsidy to encourage mid-career individuals to upskill and reskill, thereby helping them to remain competitive and resilient in the job market. With this, all Singaporeans aged 40 and above will receive higher subsidies of up to 90% course fee subsidy for SSG-funded certifiable courses.

  2. Individuals/employers are not required to submit an application for the MCES. Those pursuing SSG-funded programmes will be charged the appropriate subsidised fees by SUTD Academy if they are eligible MCES. Individuals/employers will only need to pay the nett fee (full course fee after SSG's grant).

    For more info, please visit  SkillsFuture website at http://www.skillsfuture.sg/enhancedsubsidy

Funding under Enhanced Training Support for SMEs ("ETSS")

  1. ETSS is an enhanced funding to enable SMEs to send their employees for training.

  2. SMEs will enjoy subsidies of up to 90% of the course fees when they sponsor their employees for SSG-funded certifiable courses.

  3. In addition to higher course fee funding, SMEs can also claim absentee payroll funding of 80% of basic hourly salary at a higher cap of $7.50 per hour. SMEs may apply for the absentee payroll via the SkillsConnect system.

  4. To qualify, SMEs must meet all of the following criteria:
    - Organisation must be registered or incorporated in Singapore
    - At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
    - Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
    - Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
    - Trainees must be Singapore Citizens or Singapore Permanent Residents

    For more info, please visit SSG website at http://www.ssg.gov.sg/programmes-and-initiatives/funding/enhanced-training-support-for-smes1.html

Funding under Workfare Training Support ("WTS")

To qualify, individuals must meet the following criteria:

  1. Be a Singapore Citizen; and

  2. Aged 35 years and above (13 years and above for Persons With Disabilities); and

  3. Earn a monthly income of not more than $2,000.

  4. Training allowance is only available for individuals who pay for their own training.

  5. Individuals can apply at any of WSG's Careers Connect or NTUC's e2i centres up to 30 days (including weekends and public holidays) before or after the start of the course.

    For more info, please visit WSG website at http://www.wsg.gov.sg/programmes-and-initiatives/workfare-training-support-individuals.html

Funding under Union Training Assistance Programme ("UTAP")

UTAP is a training benefit for NTUC members to defray their cost of training. This benefit is to encourage more union members to go for skills upgrading.

NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme).

For more info, please visit https://e2i.com.sg/individuals/ntuc-education-and-training-fund/.