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Digital Communication

Part of the ModularMaster in Digital HR programme

Digital communication is an important and indispensable skill that every employee and every manager need to master in this hyper-connected and hyper-digital work environment. Effective digital communication is a must, not a 'nice to have' in today’s work environment because it represents the glue that binds all aspects of the business together. Furthermore, your ability to communicate digitally using the right strategy to the right audience is what separates you from being perceived as a great leader from an ordinary leader.

This course teaches you how to communicate more effectively using digital media and tools to achieve your goals. Digital communication is much more than good writing on a screen or putting all your communication efforts online. There are both hard digital skills and soft digital skills to acquire so that you can continuously connect, engage and inspire your audience in the digital spaces.

There are key differences when it comes to communicating in the plethora of digital tools that are readily and widely available. You need to be real, approachable and human.

Other than learning about the key aspects of digital communication, you will learn the art of storytelling, team communication essentials and the DNA of branding to develop the digital communication strategy to meet your goals. Taught by award-winning, SUTD Academy Adjunct Senior Fellow, former corporate leader and author Dr Jovina Ang, “Digital Communication” is an essential course designed to give you the tools, frameworks and strategies for your advantage. This is an immersive course where you will be exposed to real business challenges to enhance your learning and digital communication skills.


Plan your learning path

This course can be taken as a module on its own or as part of the Graduate Certificate in Leadership and Management in the Digital Economy stack and participants will earn 12 subject credits which can also be used towards completing the ModularMaster in Digital HR.


Course Details

Course Dates:

February 2021 Intake

In-class Delivery:

Duration
5 days. 9.00am - 5.00pm


Scheduled Dates
Class: February (1, 8, 15, 22)
Consultation: March (8)
Presentation: March (22)

Registrations closed.

Venue
TBA

 

Who Should Attend

 
  • Emerging and established managers
  • HR leaders and professionals
  • Communication leaders and professionals
  • Business managers and leaders

Programme Outline

Learning Objectives and Structure
  1. Understand the building blocks of effective digital communication
  2. Appreciate how to connect, engage and inspire in the digital spaces
  3. Learn about storytelling and its powerful application as an art of leadership
  4. Gain insights into building a community of engaged followers
  5. Learn about the principles of branding and why branding matters
  6. Design and put your digital communication strategy to practice

Programme Structure: Participants will take part in a 4-day in-class training; instructors will conduct a project consultation while participants break to work on project and finally class resumes for project presentation on Day 5.

Day 1
  • Understanding why communication is the real work of leadership
  • Digital communication as a leadership imperative
  • Communication frameworks and models
  • Cutting through the clutter of “all things digital”
  • Learning from digital influencers
  • Introduction to social media and digital tools
  • Understanding the digital conversation prism
  • Basic rules for communicating in the digital spaces
  • Tips for listening and engaging your audience
Day 2
  • The why and power of stories 
  • Elements of storytelling and digital storytelling
  • Leveraging storytelling for impact and influence
  • Tell stories that capture your audience’s attention
  • Connecting at a human level
  • Different digital storytelling approaches and techniques
  • From mass communication to building relationships with your audience
  • Best practices and examples of storytelling
Day 3
  • The “bird by bird” approach
  • Touching hearts and minds through powerful content
  • Communicating and writing for the mobile device
  • Lessons from corporate and world leaders
  • Digital communication for the modern workplace
  • The 3 E’s of teamwork and collaboration
Day 4
  • The DNA of branding and standing out
  • Aligning your personal brand to your organisational brand
  • Brand building blocks – content, network, social proof
  • Owning your voice
  • The design of your digital communication strategy
  • Understanding digital impact value and metrics
  • Data analysis for continuous improvement
  • Taking your digital communication plan forward
Day 5
  • Project Presentation
Assessment

Participants to take part in in-class quiz and final project to evaluate course understanding and augment learning outcomes.

Subject Credits

Upon completion and satisfying the requirements of passing this course, learners will be awarded 12 subject credits.

Course Fees and Funding

SkillsFuture Course Fee Subsidy
(70%)

Fee after subsidy
$1,200


GST on Fee after SSG Course Fee Subsidy
$84.00


You pay
$1,284.00

Mid-career Enhanced Subsidy (MCES)
(90%)

Fee after subsidy
$400


GST on Fee after SSG Course Fee Subsidy
$84.00


You pay
$484.00

Enhanced Training Support for SMEs (ETSS)
(90%)

Fee after subsidy
$400


GST on Fee after SSG Course Fee Subsidy
$84.00


You pay
$484.00

Full Course Fee (without subsidies): $4,280 (inclusive of prevailing GST)

Instructor

Dr Jovina Ang
Adjunct Senior Fellow at SUTD Academy
Managing Director at Communicatio

Dr Jovina Ang is a recognized leader and practitioner of change, communication and diversity and inclusion. She is also a global speaker, a board member of Kobieta Women and Business, Poland, and a mentor of the Action Community for Entrepreneurship (ACE). And she has authored two books.

Previously, Dr Ang was an award winning corporate executive with more than 20 years of experience working for Fortune 500 companies. She has transformed businesses, reinvented organizational culture, built world-class high performing teams, elevated employee engagement, and enhanced corporate reputation in market leading multinationals such as Microsoft, Dell and Cisco Systems.

Policies and Financing Options

SSG Funding Terms and Conditions

Use of Personal Details

In consideration of the subsidy provided by SkillsFuture Singapore Agency (“SSG”) through the SUTD Academy for the Course,
 

I consent to:

The collection, use and disclosure to relevant third parties of my personal data by the SUTD Academy including but not limited to personal particulars, attendance records, assessment/performance records, for the following purposes:

  1. Reporting of national statistics and conducting of holistic continuing education training research and analysis;

  2. Facilitate the conduct of the relevant surveys and audits in relation to the Course;

  3. General administration of the Course including but not limited to processing of the subsidy provided by SSG;

  4. Publicity and marketing of the Course or other Courses to be provided by SSG or SUTD Academy; and

  5. SSG or its Appointed Auditors or Nominated Representatives to directly contact Course Participant to obtain information deemed necessary for the purposes of conducting effectiveness survey or audits in relation to the Course.
     

I agree to:

  1. Attend and complete all lectures, class exercises, workshops and assessments;

  2. Complete the Course feedback at the end of the Course;

  3. Complete the post Course survey sent about 3 to 6 months after class attendance; and

  4. Sign up for a personal email account.

SUTD Privacy Statement

For more information on SUTD's privacy statement, please visit https://sutd.edu.sg/Privacy-Statement.

SUTD Terms and Conditions

Methods of Payment

Learn more about the available payment modes.

Cancellation & Refund Policy

  1. If a written notification is sent to sutd_academy@sutd.edu.sg within 24 hours after course registration deadline there will be no cancellation charges. A full refund will be made. 

  2. No refund is provided if written notification is more than 24 hours after course registration deadline. SUTD Academy reserves the rights to collect the full fee amount from the participant.

Replacement Policy

Companies may replace participants who have signed up for the course by giving a 3-working day notice before the course commencement date to sutd_academy@sutd.edu.sg. Terms and conditions apply.

Registration Policy

  1. Course may be cancelled due to insufficient participants. SUTD Academy will not be responsible or liable in any way for any claims, damages, losses, expenses, costs or liabilities whatsoever (including, without limitation, any direct or indirect damages for loss of profits, business interruption or loss of information) resulting or arising directly or indirectly from any course cancellation.

  2. Course enrolment is based on a first-come, first-served basis.

  3. SUTD Academy reserves the right to change or cancel any course or instructor due to unforeseen circumstances. 

Types of Funding

Funding under Mid-Career Enhanced Subsidy ("MCES")

  1. MCES is an enhanced Subsidy to encourage mid-career individuals to upskill and reskill, thereby helping them to remain competitive and resilient in the job market. With this, all Singaporeans aged 40 and above will receive higher subsidies of up to 90% course fee subsidy for SSG-funded certifiable courses.

  2. Individuals/employers are not required to submit an application for the MCES. Those pursuing SSG-funded programmes will be charged the appropriate subsidised fees by SUTD Academy if they are eligible MCES. Individuals/employers will only need to pay the nett fee (full course fee after SSG's grant).

    For more info, please visit  SkillsFuture website at http://www.skillsfuture.sg/enhancedsubsidy

Funding under Enhanced Training Support for SMEs ("ETSS")

  1. ETSS is an enhanced funding to enable SMEs to send their employees for training.

  2. SMEs will enjoy subsidies of up to 90% of the course fees when they sponsor their employees for SSG-funded certifiable courses.

  3. In addition to higher course fee funding, SMEs can also claim absentee payroll funding of 80% of basic hourly salary at a higher cap of $7.50 per hour. SMEs may apply for the absentee payroll via the SkillsConnect system.

  4. To qualify, SMEs must meet all of the following criteria:
    - Organisation must be registered or incorporated in Singapore
    - At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
    - Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
    - Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
    - Trainees must be Singapore Citizens or Singapore Permanent Residents

    For more info, please visit SSG website at http://www.ssg.gov.sg/programmes-and-initiatives/funding/enhanced-training-support-for-smes1.html


Funding under Union Training Assistance Programme ("UTAP")

UTAP is a training benefit for NTUC members to defray their cost of training. This benefit is to encourage more union members to go for skills upgrading.

NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme).

For more info, please visit https://e2i.com.sg/individuals/ntuc-education-and-training-fund/.