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Coding Camp for Marketers

Part of the ModularMaster in Strategic Digital Marketing programme

Knowing code is fast becoming an asset for any job and role. Digital marketers will find coding an invaluable skill to add to their portfolio of competencies. Being code-literate in the age of disruption can have several benefits, besides acquiring a highly in-demand technical skillset, marketers can deepen their understanding in what goes on behind websites and campaigns; optimising campaigns for results. With the challenge of leaner marketing teams or geographically-distributed teams, marketers have to be resourceful and having coding in the bag of skills, marketers can rely on themselves when the situation calls.

Coding teaches us to structure and define problems better, improve problem solving skills and become more resourceful. Combined with analytics, marketers are able to match data with coding, providing marketers with insights and the ability to optimise campaigns.

Plan your learning path
Participants earn 3 subject credits which can be used to attain the ModularMaster in Strategic Digital Marketing.

Course Details

Course Dates:

15, 16, 24 July 2020

Sign up before 25 June 2020

Duration
3 days
9.00AM – 5.00PM

Venue
TBA

 

Who Should Attend

  • Participants who have zero knowledge in HTML and CSS.
  • Marketing/Advertising/Communications professionals who want to upskill and acquire a technical skill.
  • Client-side marketers who are keen to know how to talk to web designers/developers.
  • Small business owners who want to be able to manage their own websites and campaigns.

Bring

  • A laptop with WiFi Internet connection Windows 7 and above / Mac OS X with Chrome/Firefox/Safari web browser installed
  • Installed with Atom https://atom.io/ or a native text editor
  • A smart handheld device: either a smartphone or a tablet

Programme Outline

Learning Objectives and Structure
  1. Learn the foundations of HTML and CSS
  2. Learn Navigation and Layout design principles
  3. Learn about Mobile-first and Responsive Design
  4. Building a Responsive website and emailer
  5. Understand basic Web Analytics and Metrics

Programme Structure: Participants will learn for 2 consecutive days the foundations of HTML and design. Then they are given 14 days to work on a project and class will reconvene on the 3rd day for demo day.

Day 1
  • Introduction to HTML and CSS
  • Foundation in Web Design
  • Styling with CSS
  • Navigation and Layout
  • Designing an Online Experience
Day 2
  • Understanding Responsive Design
  • Building for modern browsers
  • Understanding Email Marketing campaigns
  • Coding for emailers
  • Analytics and Optimisation
Day 3
  • Demo Day
Assessment

Participants to take part in in-class quiz and final project to evaluate course understanding and augment learning outcomes.

Subject Credits

Upon completion and satisfying the requirements of passing this course, learners will be awarded 3 subject credits.

Course Fees and Funding

SkillsFuture Course Fee Subsidy
(70%)

Fee after subsidy
$810


GST on Fee after SSG Course Fee Subsidy
$56.70


You pay
$866.70

Mid-career Enhanced Subsidy (MCES) (90%)

Fee after subsidy
$270


GST on Fee after SSG Course Fee Subsidy
$56.70


You pay
$326.70

Enhanced Training Support for SMEs (ETSS) (90%)

Fee after subsidy
$270


GST on Fee after SSG Course Fee Subsidy
$56.70


You pay
$326.70

Workfare Training Support (WTS)
(95%)

Fee after subsidy
$135


GST on Fee after SSG Course Fee Subsidy
$56.70


You pay
$191.70

Full Course Fee (without subsidies): $2,889 (inclusive of prevailing GST)

Instructor

 

David Ko
Fellow, SUTD Academy
Marketing Manager, SUTD Academy

David Ko is Academy Fellow and Marketing Manager at SUTD Academy. He has over 8 years of experience in the Education industry.

David believes in building brands through storytelling and enjoys helping small businesses on getting started on their online branding and am a speaker on topics on digital marketing.

David graduated from Nanyang Technological University with a Master of Science (Marketing & Consumer Insight) and has a Bachelor in Business (Marketing) from RMIT University. David is certified in Google Ads Search, Google Ads Mobile, Mobile Sites, and Digital Sales.

Read more.

SSG Funding Terms and Conditions

Use of Personal Details

In consideration of the subsidy provided by SkillsFuture Singapore Agency (“SSG”) through the SUTD Academy for the Course,
 

I consent to:

The collection, use and disclosure to relevant third parties of my personal data by the SUTD Academy including but not limited to personal particulars, attendance records, assessment/performance records, for the following purposes:

  1. Reporting of national statistics and conducting of holistic continuing education training research and analysis;

  2. Facilitate the conduct of the relevant surveys and audits in relation to the Course;

  3. General administration of the Course including but not limited to processing of the subsidy provided by SSG;

  4. Publicity and marketing of the Course or other Courses to be provided by SSG or SUTD Academy; and

  5. SSG or its Appointed Auditors or Nominated Representatives to directly contact Course Participant to obtain information deemed necessary for the purposes of conducting effectiveness survey or audits in relation to the Course.
     

I agree to:

  1. Attend and complete all lectures, class exercises, workshops and assessments;

  2. Complete the Course feedback at the end of the Course;

  3. Complete the post Course survey sent about 3 to 6 months after class attendance; and

  4. Sign up for a personal email account.

SUTD Privacy Statement

For more information on SUTD's privacy statement, please visit https://sutd.edu.sg/Privacy-Statement.

SUTD Terms and Conditions

Methods of Payment

Learn more about the available payment modes.

Cancellation & Refund Policy

  1. If a written notification is sent to sutd_academy@sutd.edu.sg within 24 hours after course registration deadline there will be no cancellation charges. A full refund will be made. 

  2. No refund is provided if written notification is more than 24 hours after course registration deadline. SUTD Academy reserves the rights to collect the full fee amount from the participant.

Replacement Policy

Companies may replace participants who have signed up for the course by giving a 3-working day notice before the course commencement date to sutd_academy@sutd.edu.sg. Terms and conditions apply.

Registration Policy

  1. Course may be cancelled due to insufficient participants. SUTD Academy will not be responsible or liable in any way for any claims, damages, losses, expenses, costs or liabilities whatsoever (including, without limitation, any direct or indirect damages for loss of profits, business interruption or loss of information) resulting or arising directly or indirectly from any course cancellation.

  2. Course enrolment is based on a first-come, first-served basis.

  3. SUTD Academy reserves the right to change or cancel any course or instructor due to unforeseen circumstances. 

Types of Funding

Funding under Mid-Career Enhanced Subsidy ("MCES")

  1. MCES is an enhanced Subsidy to encourage mid-career individuals to upskill and reskill, thereby helping them to remain competitive and resilient in the job market. With this, all Singaporeans aged 40 and above will receive higher subsidies of up to 90% course fee subsidy for SSG-funded certifiable courses.

  2. Individuals/employers are not required to submit an application for the MCES. Those pursuing SSG-funded programmes will be charged the appropriate subsidised fees by SUTD Academy if they are eligible MCES. Individuals/employers will only need to pay the nett fee (full course fee after SSG's grant).

    For more info, please visit  SkillsFuture website at http://www.skillsfuture.sg/enhancedsubsidy

Funding under Enhanced Training Support for SMEs ("ETSS")

  1. ETSS is an enhanced funding to enable SMEs to send their employees for training.

  2. SMEs will enjoy subsidies of up to 90% of the course fees when they sponsor their employees for SSG-funded certifiable courses.

  3. In addition to higher course fee funding, SMEs can also claim absentee payroll funding of 80% of basic hourly salary at a higher cap of $7.50 per hour. SMEs may apply for the absentee payroll via the SkillsConnect system.

  4. To qualify, SMEs must meet all of the following criteria:
    - Organisation must be registered or incorporated in Singapore
    - At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
    - Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
    - Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
    - Trainees must be Singapore Citizens or Singapore Permanent Residents

    For more info, please visit SSG website at http://www.ssg.gov.sg/programmes-and-initiatives/funding/enhanced-training-support-for-smes1.html

Funding under Workfare Training Support ("WTS")

To qualify, individuals must meet the following criteria:

  1. Be a Singapore Citizen; and

  2. Aged 35 years and above (13 years and above for Persons With Disabilities); and

  3. Earn a monthly income of not more than $2,000.

  4. Training allowance is only available for individuals who pay for their own training.

  5. Individuals can apply at any of WSG's Careers Connect or NTUC's e2i centres up to 30 days (including weekends and public holidays) before or after the start of the course.

    For more info, please visit WSG website at http://www.wsg.gov.sg/programmes-and-initiatives/workfare-training-support-individuals.html

Funding under Union Training Assistance Programme ("UTAP")

UTAP is a training benefit for NTUC members to defray their cost of training. This benefit is to encourage more union members to go for skills upgrading.

NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme).

For more info, please visit https://e2i.com.sg/individuals/ntuc-education-and-training-fund/.