Courses and modules
These industry-relevant courses focus on equipping Singaporeans with emerging skills in areas such as Data Analytics, Cybersecurity, Design Innovation, Digital Media, Advanced Manufacturing, Unmanned Aerial Systems, and others.
Social Media and Sentiment Analytics
The fourth industrial revolution and the advancement of Artificial Intelligence (AI) have altered the path of human history. Forward-thinking companies are competing based on their ability to offer relevant marketing content that is tailored to customers’ behaviour, preferences, and context – otherwise what is known as customer-centric care. Using new technology innovations in artificial intelligence helps marketers across all industries to select the most profitable content for each customer, thus delivering the right content at the right time across the most relevant channel or device.
The Art of Influencing with Social Media and Content Marketing
Businesses know how important Social Media can be for their business but how would they decide on a social media platform and for what purpose? Is their planned budget sufficient? How do they measure success and plan for further optimisation?
Finances
Available funding
| Funding type | Main eligibility |
| SSG Course Fee Grant 70% of course fees (excluding GST) |
Singapore Citizens or Singapore Permanent Residents |
| Mid-Career Enhanced Subsidy (MCES) Up to 90% of course fees. |
Singapore Citizens aged 40 years and above
|
| Enhanced Training Support for SMEs (ETSS) Up to 90% of course fees and 80% of basic hourly salary capped at $7.50/hr. |
Local or PR employees of SMEs
Organisation must be registered or incorporated in Singapore Employment size of not more than 200 or with annual sales turnover of not more than $100 million |
| Union Training Assistance Programme (“UTAP”) 50% unfunded course fee support for up to $250 each year |
NTUC members
Excludes miscellaneous fees such as GST and registration fee etc UTAP application must be submitted within 6 months after course completion |
| Post Secondary Education Account (“PSEA”) |
Singapore Citizens
|
Information is a guide based on subsidy/funding provider. Participants are strongly advised to check the respective websites for the most updated eligibility requirements.