Overview
This course equips senior executives and board directors with the knowledge on creation of shareholder and stakeholder value of brands, such as corporate purpose, enterprise strategy and intangible asset creation. Participants will also learn strategies and good practices in brand management: risks and opportunities, brand protection, brand governance.
Course details
- Course dates: 9 – 10 July 2025
Registration closes: 13 June 2025
Duration: 2 days
Who should attend
- Executives, board directors and aspiring business leaders who require understanding of brands to help build strategic direction and performance of corporations e.g. Chief Executive Officers (CEO), Chief Financial Officers (CFO), Chief Information Officers (CIO), Chief Technology Officers (CTO), Chief Data Officers, Chief Marketing Officers (CMOs) etc.
- Vice Presidents (VPs) and managers who are interested in acquiring the knowledge of what it takes to build solid iconic brands e.g. VPs, division heads, directors
- Leaders from Small and Medium Sized Enterprises (SMEs) and family offices who are interested in how brands can help build their business further
Minimum entry requirements:
- Relevant working experience
- Multinational Corporation (MNC) / Corporate experience
- Basic IT knowledge