Instructor
Foo Siew Ting
CEO and Founder
Soul for Profit
Siew Ting Foo is a future facing award winning global business and marketing leader with a 25-year career, marked by transformative growth leadership roles in multinational corporations. She has worked with Unilever, Mars Incorporated, Diageo, Fonterra, and most recently with HP Inc.
Having held Global Chief Brand and Insights Officer and multiple Asia Pacific CMOs roles, she is renowned for pioneering human-centric growth strategies and leveraging a blend of creativity and analytics to build resilient brands, drive shareholder values and build high performing teams. She has redefined marketing paradigms by infusing human-centric growth strategies into global brand narratives while maintaining local relevance, driving substantial value creation for stakeholders and shareholders alike. Her foresight in digital and e-commerce innovation, coupled with a deep commitment to data-driven insights, has led to groundbreaking initiatives that have set industry benchmarks.
A champion of inclusive leadership, Siew Ting has cultivated diverse, high-performing teams, fostering a culture of creativity and innovation.
She has been recognized consecutive 6 times as one of Asia’s Top 50 Most Influential & Purposeful CMOs and Global Top 3 most inclusive and equality leader and named Women of the Year (Asia and China). At work and beyond, Siew Ting is committed to inspiring change nurturing potential and building a legacy of brands that contribute positively to society and the economy.
Her work is not just about marketing. It’s about inspiring change, nurturing potential and building a legacy of brands and business that contribute positively to society. She helps companies build business and brands with soul.
She is an avid writer on human-centric thought leaderships and has just published her first book – titled “Building Brands with Soul : A CMO’s journey to humanizing growth and creating meaningful impact”.
She is currently providing advisory work on marketing transformation and leadership to companies. She is also one of the top 10 female aspiring board leaders who just graduated from the prestigious Boardagender Women Directorship Programme 2024 cohort and in Deloitte Women’s Board Readiness Programme 2025. She is a board member of the global marketing society.