Business Culture and Entrepreneurship in China

The course intertwines two elements. The first element is to discuss existing knowledge and concepts of entrepreneurship, including innovation and entrepreneurship, as well as network theories. The second element is to design a start-up plan through a required course project. We match the course project progresses with discussions of corresponding challenges and tactics involved in the process, including opportunity identification, policies in China, business plan, market and marketing, and so on. To facilitate hands-on learning, we discuss real successful and failed Chinese startup stories, such as Huawei, Alibaba, Didi, Geely, Xiaomi, and so on.

Number of credits: 12