Innovation by Design

The focus of this course is the integration of marketing, design, engineering and manufacturing functions in creating and developing a new product, system or service. The course will go through the different phases of designing a new product, system or service and will focus on some of the critical success factors for new product development, with an early emphasis on design thinking. The overall framework of this programme and its accelerated pace will be set by this introductory course, where students will be given a design challenge to complete during the term.

Number of credits: 12