From one-way mirrors to AI agents: 10 lessons from the field

In this session, Emily will share 10 lessons from her journey – from observing users behind one-way mirrors to designing AI-powered ventures. She will explore what “design” means beyond titles like UI or UX: how strategy, collaboration, and structured processes turn ideas into real products. She will unpack how designers can find direction through messy exploration, learn to navigate power structures, and use AI as a creative partner.

Speaker’s profile

Emily is a product and strategic designer with experience in fintech, proptech, and govtech. She is currently building early-stage ventures at Liminal (Temasek-founded) and previously led UX at Accenture and PropertyGuru. She will turn real-world problems or complex systems into clear, human-centred products. Outside work, you’ll find her reading, traveling, practicing yoga, and learning!