Design Innovation (Consultancy & Training)
Co-creation project for youth
TEE-Up
in partnership with Prudential
Opportunity statement
How might we be a trusted and relevant companion at scale for Gen Zs as they adult purposefully and confidently?
Our impact
Through a 9-month long co-creation effort with the Prudential innovation team, we designed the TEE-Up ecosystem of multi-modal products from mentoring services, networking, career guidance videos to community platforms.
Strategic design principles underpinned the ecosystem, recommendations, recommendation curation journeys and repeatable career video templates co-created with Gen Zs.
53short form career guidance videos made and published to date
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200+strong Telegram group used for consistent engagement with Gen Zs
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10focus groups conducted with Gen Zs
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101-1 interviews completed with hiring managers and other tangential stakeholders
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