Instructors
Natasha Lee
AI-Powered Marketing Strategist & Digital Growth Specialist
Natasha is a marketing professional and AI writing specialist with strong experience in brand communications, e-commerce, and data-driven marketing across regional platforms. Having built and led high-impact initiatives at Shopee and developed strategic campaigns during her time at Edelman, she brings a deep understanding of consumer engagement, partnerships, and digital growth.
As a trainer, Natasha combines her industry expertise with practical application of AI tools in marketing, equipping participants with actionable skills to leverage agentic and generative AI for content creation, campaign optimisation, and scalable marketing strategies.
Brandon Lee
AI-Powered Marketing Strategist & Digital Growth Specialist
Brandon is an ACLP-certified trainer with over 15 years of experience coaching entrepreneurs, F&B owners and professionals in digital marketing, AI and business growth. In recent years, he has focused deeply on Agentic AI in Marketing, designing and deploying AI agents, automation workflows and voice assistants that help SMEs generate leads, follow up with customers and scale without extra headcount.
Brandon has worked on campaigns across wellness, fengshui, entertainment, interior design, hawker training and web3, including TikTok advertising and Generative AIdriven marketing. He has also organised numerous F&B industry events and bootcamps, giving him hands-on exposure to the real challenges faced by front-line business owners.
Known to many as Coach Brandon, he is recognised for making complex technology simple and actionable through step-by-step frameworks that busy business owners can apply immediately. His sessions are highly practical and outcome-focused, with participants leaving each class equipped with executable campaigns, automation workflows and clear next actions.