Overview
This course is stackable to Master of Science in Technology and Design (Human-Centred Design)
This course explores anthropological theories and research methods, including ethnography, empathy, interpretation and semiotics, and how they can be applied to create human-centred designs that are culturally attuned. Co-developed by an anthropologist and a design consultant from industry, the course introduces cutting-edge theories of culture and showcases how these frameworks are actively shaping practice in design, consulting and branding today.
Cultural difference presents both a challenge and a rich opportunity for contemporary design, especially in Asia, where diverse cultures, traditions, and religions coexist and sometimes collide. In today’s interconnected world, cultures are no longer confined to national identities but extend to organisational, professional and digital communities. Understanding how users interpret and integrate new product designs into their lives is fundamental to human-centred design. This course moves beyond cultural clichés and superficial appropriation, offering rigorous training in anthropological methods, equipping participants with the tools to design for real needs and create solutions that respect and reflect cultural diversity
Course details
Course dates:
- 15 September to 20 December 2025
- One session per week over a 14-week period, with a break during Week 7 (recess week).
Registration closing:
- 15 August 2025
Duration:
- 3 hours per week. Exact dates and times will be made available in August 2025.
You will attend classes alongside Master of Science in Technology and Design students.
Who should attend
- User experience/user interface designers
- Product managers
- Product designers
- Cultural and brand consultants