Organising Workers Through Digital Means

The research explored how workers might be organised through digital means, beyond the traditional ways of organising workers. We termed this as ‘Digital Organising’. The proliferation of digital tools also signals an opportunity for rethinking existing organising models. Arising from this research, we proposed the 4As Approach to Digital Organising that presents digital organising as four distinct stages: Awareness, Attraction, Association and Action. This framework is a tool for organisers to evaluate their existing organising efforts, identify opportunities for incorporating digital tools for digital organising and develop digital organising goals and strategies.