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Graduate Certificate in Digital Advertising

The programme is designed to help traditional marketers and budding digital marketers acquire a foundational skill set in digital marketing, specifically, digital advertising.

Plan your learning path
Learners can also complete this Graduate Certificate as part of the ModularMaster Certificate in Strategic Digital Marketing.

Course Details

Course Dates:
February 2022 Intake

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Closing date: 29 January 2022

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Who Should Attend

Aspiring digital marketers looking to equip themselves with the core basics of digital marketing specifically on advertising

Traditional marketers looking to upgrade or widen their skill set in the area of digital advertising

Copywriters, sales professionals looking to understand marketing and improve communications and collaboration

Business owners/senior leaders looking to expand reach through online means

Modules

Paid Search Mastery with Google Ads

Overview

This 5-day programme equips modern marketers with the fundamentals of Search Advertising and participants will learn how to formulate a Search Ad Strategy based on best practices to drive successful digital marketing campaigns.

Scheduled Dates
Class: February (18, 25), March (4, 11) 2022
Consultation: March (25) 2022
Presentation: April (8) 2022

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Fundamentals of SEO and Web Analytics

Overview

Search Engine Optimisation or SEO is the process to help a website get ranked for targeted keywords, “organically” at a favourable position on search engines. This means websites which have master SEO get “found” easily by their customers.

Scheduled Dates
Class: April (15, 22, 29), May (6) 2022
Consultation: May (20) 2022
Presentation: June (3) 2022

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Google Analytics Mastery – The Data Driven Approach to Digital Marketing

Overview

This 5-day programme teaches marketers the data-driven approach to digital marketing and participants will learn how to measure, report and analyze data collected in Google Analytics.

Scheduled Dates
Class: May (11, 18, 25), June (1) 2022
Consultation: June (15) 2022
Presentation: June (29) 2022

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Course Fees and Funding

SkillsFuture Course Fee Subsidy
(70%)

Fee after subsidy
$3,150.00


GST on Fee after SSG Course Fee Subsidy
$220.50


You pay
$3,370.50

Mid-career Enhanced Subsidy (MCES)
(90%)

Fee after subsidy
$1,050.00


GST on Fee after SSG Course Fee Subsidy
$220.50


You pay
$1,270.50

Enhanced Training Support for SMEs (ETSS)
(90%)

Fee after subsidy
$1,050.00


GST on Fee after SSG Course Fee Subsidy
$220.50


You pay
$1,270.50

Full Course Fee (without subsidies): $11, 235 (inclusive of prevailing GST)