Business Model Innovation

In this digital economy, many companies have developed and pioneered innovative business models such as Apple, Amazon, AirBnB, Dropbox, Google, Netflix, Uber, Tesla and more.
A business model describes the rationale of how an organization creates, delivers and captures value. Business model innovation looks at enhancing and sustaining an organisation's competitive advantage through unique value creation and delivery to its customers.
The aim of this programme is to guide participants through a strategic analysis of their current business model in order to identify a focused selection of high potential opportunities that could boost their organisation's performance.
Participants will engage with concepts and tools of Design Innovation for business model design, innovation, differentiation and diversification. They will also be inspired by lots of examples and walk away with creative mindsets that will boost their performance.
By the end of the programme, each participant will have identified a focused selection of high- potential opportunities to apply business model innovation to their company and understand the concept of iterations using lean startup methodology.

Course Details


Course date: 13 September 2024
Closing date: 23 August 2024

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Course date: 29 November 2024
Closing date: 8 November 2024

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Duration: 1 day, 9:00 am - 5:00 pm


Who Should Attend

  • Executives, managers, leads and aspiring managers 

Programme Outline

Learning Objectives
  • Demonstrated understanding of the Design Innovation (DI) Process, including the structural elements of people, process, methods, and principles
  • Understanding and ability to cite example applications of Business Model Innovation principles and alternative approaches
  • Understanding and ability to create a business plan
  • Understanding and ability to develop elements and full Business Model Canvas (BMC)
  • Understanding and ability to apply Lean Startup principles and process structure, when paired with DI process and agile process
  • Understanding and ability to assess organization with the DI audit tool and to develop DI management approaches
Programme Structure
  • Introduction to Business Model Canvas
  • The 4D framework in Business Model Canvas
  • Case Studies
  • How to Write a Business Case?
  • Introduction to Lean Startup Methodology
  • How to Iterate Business Model Canvas using Learn Approach?
  • Assessing the Organisation with DI Audit Tool and Developing DI Management Approaches.


Course Fees and Funding

Full course fee inclusive of prevailing GST

You pay

SkillsFuture Course Fee subsidy (70%)

  • For Singapore Citizens < 40 years old 
  • For Permanent Residents

You pay

Mid-Career Enhanced Subsidy (90%)

  • For Singapore Citizens ≥ 40 years old

You pay

Enhanced Training Support for SMEs (90%)

  • For SME - Sponsored employees

You pay

The above module fee payable is inclusive of GST of 9%. 



Paul Lim
Founder/President, Supply Chain Asia

Paul has dedicated over 35 years to the supply chain and logistics industry, earning a reputation for pioneering innovations and strategic business development. As the Founder and President of Supply Chain Asia (SCA), Paul has elevated the organization into one of Asia's leading professional bodies for supply chain and logistics enthusiasts.
A proud alumnus of the University of Stirling, Scotland, where he specialized in Retail Distribution for his MBA, and the National University of Singapore, where he obtained a degree in Business Administration, Paul's academic achievements underscore his enduring passion for learning and skill acquisition.
Further cementing his commitment to education, Paul holds both a Diploma in Adult Continuous Education (DACE) and an Advanced Certificate in Training and Assessment (ACTA) from the Institute of Adult Learning (IAL). These qualifications have paved the way for him to train and facilitate over 5,000 individuals, collaborating with esteemed institutions like the Singapore Management University and MIT SCALE.
Outside of SCA, Paul's influential touch can be seen in the success stories of numerous leading logistics and retail companies. He has actively contributed to the growth and innovation of firms such as Isetan, YCH, EGL, Menlo, and TNT. Moreover, he's lent his expertise through consulting and advisory roles for start-ups and established companies alike, including Reebonz, Goldbell Holdings, YCH, and Toll Global Logistics. His dedication to the field is further evident in his support for course development and facilitation at institutions like the Supply Chain & Logistics Academy (SCALA) and the Singapore Management University (SMU) Academy.
In this digital age, where technology continuously reshapes industries, Paul remains ahead of the curve, seamlessly integrating advanced technologies like 3D Printing, Internet of Things, Autonomous Robotics, Business Intelligence, and RPA into his training programs.
Armed with an extensive network, profound industry knowledge, and an unwavering passion for his field, Paul stands as a beacon, continually steering the future of supply chain and logistics towards excellence and innovation.

Policies and Financing Options

SSG Funding Terms and Conditions

Use of Personal Details

In consideration of the subsidy provided by SkillsFuture Singapore Agency (“SSG”) through the SUTD Academy for the Course,

I consent to:

The collection, use and disclosure to relevant third parties of my personal data by the SUTD Academy including but not limited to personal particulars, attendance records, assessment/performance records, for the following purposes:

  1. Reporting of national statistics and conducting of holistic continuing education training research and analysis;

  2. Facilitate the conduct of the relevant surveys and audits in relation to the Course;

  3. General administration of the Course including but not limited to processing of the subsidy provided by SSG;

  4. Publicity and marketing of the Course or other Courses to be provided by SSG or SUTD Academy; and

  5. SSG or its Appointed Auditors or Nominated Representatives to directly contact Course Participant to obtain information deemed necessary for the purposes of conducting effectiveness survey or audits in relation to the Course.

I agree to:

  1. Attend and complete all lectures, class exercises, workshops and assessments;

  2. Complete the Course feedback at the end of the Course;

  3. Complete the post Course survey sent about 3 to 6 months after class attendance; and

  4. Sign up for a personal email account.

SUTD Privacy Statement

For more information on SUTD's privacy statement, please visit

SUTD Terms and Conditions

Methods of Payment

Learn more about the available payment modes.

Cancellation & Refund Policy

  1. If a written notification is sent to within 24 hours after course registration deadline there will be no cancellation charges. A full refund will be made. 

  2. No refund is provided if written notification is more than 24 hours after course registration deadline. SUTD Academy reserves the rights to collect the full fee amount from the participant.

Replacement Policy

Companies may replace participants who have signed up for the course by giving a 3-working day notice before the course commencement date to Terms and conditions apply.

Registration Policy

  1. Course may be cancelled due to insufficient participants. SUTD Academy will not be responsible or liable in any way for any claims, damages, losses, expenses, costs or liabilities whatsoever (including, without limitation, any direct or indirect damages for loss of profits, business interruption or loss of information) resulting or arising directly or indirectly from any course cancellation.

  2. Course enrolment is based on a first-come, first-served basis.

  3. SUTD Academy reserves the right to change or cancel any course or instructor due to unforeseen circumstances. 

Types of Funding

Funding under Mid-Career Enhanced Subsidy ("MCES")

  1. MCES is an enhanced Subsidy to encourage mid-career individuals to upskill and reskill, thereby helping them to remain competitive and resilient in the job market. With this, all Singaporeans aged 40 and above will receive higher subsidies of up to 90% course fee subsidy for SSG-funded certifiable courses.

  2. Individuals/employers are not required to submit an application for the MCES. Those pursuing SSG-funded programmes will be charged the appropriate subsidised fees by SUTD Academy if they are eligible MCES. Individuals/employers will only need to pay the nett fee (full course fee after SSG's grant).

    For more info, please visit SkillsFuture website at

Funding under Enhanced Training Support for SMEs ("ETSS")

  1. ETSS is an enhanced funding to enable SMEs to send their employees for training.

  2. SMEs will enjoy subsidies of up to 90% of the course fees when they sponsor their employees for SSG-funded certifiable courses.

  3. In addition to higher course fee funding, SMEs can also claim absentee payroll funding of 80% of basic hourly salary at a higher cap of $7.50 per hour. SMEs may apply for the absentee payroll via the SkillsConnect system.

  4. To qualify, SMEs must meet all of the following criteria:
    - Organisation must be registered or incorporated in Singapore
    - Employment size of not more than 200 or with annual sales turnover of not more than $100 million
    - Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
    - Trainees must be Singapore Citizens or Singapore Permanent Residents

    For more info, please visit SSG website at

Funding under Union Training Assistance Programme ("UTAP")

UTAP is a training benefit for NTUC members to defray their cost of training. This benefit is to encourage more union members to go for skills upgrading.

NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme).

For more info, please visit

Funding under Post-Secondary Education Account ("PSEA")

The Post-Secondary Education Account (PSEA) is part of the Post-Secondary Education Scheme to help pay for the post-secondary education of Singaporeans.

This is part of the Government’s efforts to encourage every Singaporean to complete their post-secondary education. It also underscores the Government’s commitment to support families in investing in the future education of their children and to prepare them for the economy of the future. PSEA is not a bank account.

It is administered by the Ministry of Education (MOE) and is opened automatically for all eligible Singaporeans.

Account holders can use their PSEA funds to pay for their own or their siblings’ approved fees and charges for approved programs conducted by approved institutions.

However, you will have to check your eligibility and balance by contacting MOE first.

Contact MOE at (65) 6260 0777

E-mail to MOE at

Click here for MOE website.