Introduction to Digital Product Management

Be at the intersection of business viability, technical feasibility and best in class customer experience. Designed for non-technical executives, this course will provide an understanding of product management and the roles that product managers play.

Learn how companies like Netflix and Nissan embed data analytics into their product life cycle and are using data to guide decision making. 

This beginner-friendly course will provide participants with an understanding of product management fundamentals and the key roles and responsibilities of a product manager. It will also give participants an overview of agile methodology and help them identify how their companies can become more agile.

Finally, by the end of the course, participants will also be able to recognise where they can integrate data analytics into product management and how to adopt a data-driven approach to their work.

Taught by industry practitioners, we blend theory with real life examples to make product management come alive.

Learning Outcomes

By the end of this course, participants should be able to / can expect to:

  • Gain an overview of modern product management methods
  • Use Agile methodology in managing product management
  • Understand the roles and responsibilities of a product manager
  • Identify how companies can implement modern day product management in their existing processes

Course Details

Course Dates:
No dates available currently.

Who Should Attend


Participants from technology companies who are:

  • Informally taking on product management responsibilities
  • Non-technical roles who want an appreciation of product management
  • Non-technical roles who need to work closely with product management


Basic IT knowledge

Programme Outline

Day 1
  • Introduction to product management, how has it evolved and its importance in technology firms
  • Overview of the key stages of the product management lifecycle and the roles and responsibilities of product managers at each stage
  • Aligning product with business needs
  • Requirements gathering and user story mapping
  • Market and user research
  • Prototyping and validating hypothesis
  • Working with designers and developers 
Day 2
  • Feature prioritisation
  • Agile methodology  
  • Implementing agile practices in your organisation and best practices
  • Data driven approach towards product management 
  • Case studies

Quiz and written assignment

Course Fees and Funding

Full course fee inclusive of prevailing GST

You pay

SkillsFuture Course Fee subsidy (70%)

  • For Singapore Citizens < 40 years old 
  • For Permanent Residents

You pay

Mid-Career Enhanced Subsidy (90%)

  • For Singapore Citizens ≥ 40 years old

You pay

Enhanced Training Support for SMEs (90%)

  • For SME - Sponsored employees

You pay

The above module fee payable is inclusive of 9% GST. 



Benedict Khong
Instructor, SUTD Academy
Consultant, PolicyPal

Ben's fascination with product management and data analytics began when he was working at iwoca, a London based Fintech startup. In his work there, he combined financial data with non-traditional data sources to build credit models used to provide loans to over 10,000 SMEs.

Upon returning home to Singapore, he spent 4 years at a local Fintech startup, Funding Societies. He helped to grow the business from Series A to Series C, taking on technical (Head of Data Analytics) and product (Head of Digital Lending) roles along the way.

Today, Ben consults with startups and SMEs to help them thrive in the digital world. He provides management consulting services, builds and coaches teams to deliver digital products and to solve problems in innovative ways.

Ben has also spent time at Barclays and Amazon and has experience in leading teams to deliver products and analytics for senior management. He holds a BSc Economics from University College London (UCL).

Policies and Financing Options

SSG Funding Terms and Conditions

Use of Personal Details

In consideration of the subsidy provided by SkillsFuture Singapore Agency (“SSG”) through the SUTD Academy for the Course,

I consent to:

The collection, use and disclosure to relevant third parties of my personal data by the SUTD Academy including but not limited to personal particulars, attendance records, assessment/performance records, for the following purposes:

  1. Reporting of national statistics and conducting of holistic continuing education training research and analysis;

  2. Facilitate the conduct of the relevant surveys and audits in relation to the Course;

  3. General administration of the Course including but not limited to processing of the subsidy provided by SSG;

  4. Publicity and marketing of the Course or other Courses to be provided by SSG or SUTD Academy; and

  5. SSG or its Appointed Auditors or Nominated Representatives to directly contact Course Participant to obtain information deemed necessary for the purposes of conducting effectiveness survey or audits in relation to the Course.

I agree to:

  1. Attend and complete all lectures, class exercises, workshops and assessments;

  2. Complete the Course feedback at the end of the Course;

  3. Complete the post Course survey sent about 3 to 6 months after class attendance; and

  4. Sign up for a personal email account.

SUTD Privacy Statement

For more information on SUTD's privacy statement, please visit

SUTD Terms and Conditions

Methods of Payment

Learn more about the available payment modes.

Cancellation & Refund Policy

  1. If a written notification is sent to within 24 hours after course registration deadline there will be no cancellation charges. A full refund will be made. 

  2. No refund is provided if written notification is more than 24 hours after course registration deadline. SUTD Academy reserves the rights to collect the full fee amount from the participant.

Replacement Policy

Companies may replace participants who have signed up for the course by giving a 3-working day notice before the course commencement date to Terms and conditions apply.

Registration Policy

  1. Course may be cancelled due to insufficient participants. SUTD Academy will not be responsible or liable in any way for any claims, damages, losses, expenses, costs or liabilities whatsoever (including, without limitation, any direct or indirect damages for loss of profits, business interruption or loss of information) resulting or arising directly or indirectly from any course cancellation.

  2. Course enrolment is based on a first-come, first-served basis.

  3. SUTD Academy reserves the right to change or cancel any course or instructor due to unforeseen circumstances. 

Types of Funding

Funding under Mid-Career Enhanced Subsidy ("MCES")

  1. MCES is an enhanced Subsidy to encourage mid-career individuals to upskill and reskill, thereby helping them to remain competitive and resilient in the job market. With this, all Singaporeans aged 40 and above will receive higher subsidies of up to 90% course fee subsidy for SSG-funded certifiable courses.

  2. Individuals/employers are not required to submit an application for the MCES. Those pursuing SSG-funded programmes will be charged the appropriate subsidised fees by SUTD Academy if they are eligible MCES. Individuals/employers will only need to pay the nett fee (full course fee after SSG's grant).

    For more info, please visit SkillsFuture website at

Funding under Enhanced Training Support for SMEs ("ETSS")

  1. ETSS is an enhanced funding to enable SMEs to send their employees for training.

  2. SMEs will enjoy subsidies of up to 90% of the course fees when they sponsor their employees for SSG-funded certifiable courses.

  3. In addition to higher course fee funding, SMEs can also claim absentee payroll funding of 80% of basic hourly salary at a higher cap of $7.50 per hour. SMEs may apply for the absentee payroll via the SkillsConnect system.

  4. To qualify, SMEs must meet all of the following criteria:
    - Organisation must be registered or incorporated in Singapore
    - Employment size of not more than 200 or with annual sales turnover of not more than $100 million
    - Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
    - Trainees must be Singapore Citizens or Singapore Permanent Residents

    For more info, please visit SSG website at

Funding under Union Training Assistance Programme ("UTAP")

UTAP is a training benefit for NTUC members to defray their cost of training. This benefit is to encourage more union members to go for skills upgrading.

NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme).

For more info, please visit

Funding under Post-Secondary Education Account ("PSEA")

The Post-Secondary Education Account (PSEA) is part of the Post-Secondary Education Scheme to help pay for the post-secondary education of Singaporeans.

This is part of the Government’s efforts to encourage every Singaporean to complete their post-secondary education. It also underscores the Government’s commitment to support families in investing in the future education of their children and to prepare them for the economy of the future. PSEA is not a bank account.

It is administered by the Ministry of Education (MOE) and is opened automatically for all eligible Singaporeans.

Account holders can use their PSEA funds to pay for their own or their siblings’ approved fees and charges for approved programs conducted by approved institutions.

However, you will have to check your eligibility and balance by contacting MOE first.

Contact MOE at (65) 6260 0777

E-mail to MOE at

Click here for MOE website.