Data Storytelling with Visualisation

Part of the ModularMaster in Data Science programme

A picture speaks a thousand words. According to the World Economic Forum, the world produces 2.5 quintillion bytes of data daily and we need to be able to quickly and effectively understand what data means and be able to make decisions based on numbers and patterns. Data visualisation helps us to identify patterns, trends, understand relationships and provide better data presentation through visuals such as graphs, charts, and information visuals.

The course will be leveraging real business data and examples to illustrate the application of data storytelling and visualization tools. The focus will be on practical application and usage of the tools to create tangible output by the end of the course. Students are expected to work in groups to complete a case study using either Tableau or PowerBI, demonstrating the application of data storytelling skills for their final project.

Plan your learning path

This course can be taken as a module on its own or as part of the Graduate Certificate in Fundamentals in Data Science stack and participants will earn 12 subject credits which can also be used towards completing the ModularMaster in Data Science.

Course Details

Evening/Weekend class - Online virtual sessions
(7 pm-10.30 pm / 9 am-12.30 pm)

20, 24, 27, 31 Aug 24 
3, 7, 10, 14, 17, 24 Sep 24

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Closing date:
22 Jul 24



Who Should Attend

  • The course does not cover any programming related content, and is ideal for adult learners interested in using data visualisation at work or for personal enrichment.

  • Participants in roles which require interpretation and presentation of data.

  • Aspiring data/business analysts or data scientists looking to acquire skills in the data visualisation component.

  • Ideal for participants who are in or looking to acquire skills for roles such as entry-level Data Analysts, Business/Operation Analysts, Business Intelligence Analysts


  • Participants should preferably have passed mathematics at least ‘O’ Level or equivalent.

  • Participants should be conversant with basic IT skills such as software installation, file management and web navigation.

  • Participants are encouraged to complete the Foundation of Data Science course before enrolling in this course.

  • Participants are required to bring their laptops with Windows Operating System installed.

Programme Outline

Learning Objectives and Structure
  1. Perform the visualisation component for the role of a junior data scientist or business intelligence role

  2. Extract insights visually from exploratory data analysis process

  3. Interpret convoluted patterns and meaningful insights with the help of data visualisation tools

  4. Visualise data set relevant to the model findings

  5. Build presentation-ready dashboards for managers

  6. Leverage on the infographic to communicate complex ideas across easily

  7. Visually illustrate findings with the aid of data storytelling

Programme Structure: Participants will go through 4 days of training. Class will reconvene on the 5th day for a presentation as part of the course assessment.

Day 1 and 2

Data storytelling - principles and practical application

  • Data Science and Data Storytelling
  • Audience Assessment
  • Narrative Development
  • Visuals and Dashboard Best Practices
Day 2 and 3

Tableau fundamentals – practical introduction

  • Basic understanding of Tableau and what it does
  • Tableau interface, key functionalities, and useful features  
  • How to create basic Tableau visualizations to answer simple business questions
  • How to put together a Tableau dashboard from the basic visualisations 
Day 3 and 4
  • PowerBI Fundamentals – practical introduction
  • Basic understanding of PowerBI and what it does
  • PowerBI interface, key functionalities, and some useful features  
  • How to create basic PowerBI visualisations to answer simple business questions
  • How to put together a PowerBI dashboard from the basic visualisations

Participants will be assessed via group based project presentation on the 5th session of the course. There will also be formative assessment and case studies to assess a participant's understanding and competency.

Subject Credits

Upon completion and satisfying the requirements of passing this course, learners will be awarded 12 subject credits.

Course Fees and Funding

Full course fee inclusive of prevailing GST

You pay

SkillsFuture Course Fee subsidy (70%)

  • For Singapore Citizens < 40 years old 
  • For Permanent Residents

You pay

Mid-Career Enhanced Subsidy (90%)

  • For Singapore Citizens ≥ 40 years old

You pay

Enhanced Training Support for SMEs (90%)

  • For SME - Sponsored employees

You pay

The above module fee payable is inclusive of 9% GST. 


Khoo Sock Ling
Adjunct Fellow at SUTD Academy

Sock Ling has more than 16 years of analytics experience spanning across multiple industries and subject domains (CRM, Marketing, Digital, Retail). She has worked in several MNCs such as IBM, P&G, Levi’s and J&J where she was focused on driving strategic insights and business outcomes from data. In her current role as an analytics director, Sock Ling is leading a team which works on several commercial and strategic analytics initiatives. Sock Ling has a Master of Business Administration from Nanyang Business School (Strategy and Finance) and a Master of Technology in Enterprise Business Analytics from NUS ISS.

Thia Wei Soon
Instructor, SUTD Academy

Wei Soon has more than ten years of experience working in the manufacturing and IT sectors. He worked as a data scientist using data analytics and machine learning to deliver actionable insights and drive strategic marketing initiatives. In recent years, as a technology consultant, he successfully helped clients to streamline enterprise operations and achieved cost saving through the adoption of robotic process automation.

Wei Soon has a Master of IT in Business Artificial Intelligence from Singapore Management of University and a BEng in Mechanical Engineering from Nanyang Technological University. He is proficient with tools such as Tableau, Jupyter, RStudio, MS Visual Studio, Automation Anywhere, UiPath, and programming languages such as Python, R, C#, HTML5, and JavaScript.

Policies and Financing Options

SSG Funding Terms and Conditions

Use of Personal Details

In consideration of the subsidy provided by SkillsFuture Singapore Agency (“SSG”) through the SUTD Academy for the Course,

I consent to:

The collection, use and disclosure to relevant third parties of my personal data by the SUTD Academy including but not limited to personal particulars, attendance records, assessment/performance records, for the following purposes:

  1. Reporting of national statistics and conducting of holistic continuing education training research and analysis;

  2. Facilitate the conduct of the relevant surveys and audits in relation to the Course;

  3. General administration of the Course including but not limited to processing of the subsidy provided by SSG;

  4. Publicity and marketing of the Course or other Courses to be provided by SSG or SUTD Academy; and

  5. SSG or its Appointed Auditors or Nominated Representatives to directly contact Course Participant to obtain information deemed necessary for the purposes of conducting effectiveness survey or audits in relation to the Course.

I agree to:

  1. Attend and complete all lectures, class exercises, workshops and assessments;

  2. Complete the Course feedback at the end of the Course;

  3. Complete the post Course survey sent about 3 to 6 months after class attendance; and

  4. Sign up for a personal email account.

SUTD Privacy Statement

For more information on SUTD's privacy statement, please visit

SUTD Terms and Conditions

Methods of Payment

Learn more about the available payment modes.

Cancellation & Refund Policy

  1. If a written notification is sent to within 24 hours after course registration deadline there will be no cancellation charges. A full refund will be made. 

  2. No refund is provided if written notification is more than 24 hours after course registration deadline. SUTD Academy reserves the rights to collect the full fee amount from the participant.

Replacement Policy

Companies may replace participants who have signed up for the course by giving a 3-working day notice before the course commencement date to Terms and conditions apply.

Registration Policy

  1. Course may be cancelled due to insufficient participants. SUTD Academy will not be responsible or liable in any way for any claims, damages, losses, expenses, costs or liabilities whatsoever (including, without limitation, any direct or indirect damages for loss of profits, business interruption or loss of information) resulting or arising directly or indirectly from any course cancellation.

  2. Course enrolment is based on a first-come, first-served basis.

  3. SUTD Academy reserves the right to change or cancel any course or instructor due to unforeseen circumstances. 

Types of Funding

Funding under Mid-Career Enhanced Subsidy ("MCES")

  1. MCES is an enhanced Subsidy to encourage mid-career individuals to upskill and reskill, thereby helping them to remain competitive and resilient in the job market. With this, all Singaporeans aged 40 and above will receive higher subsidies of up to 90% course fee subsidy for SSG-funded certifiable courses.

  2. Individuals/employers are not required to submit an application for the MCES. Those pursuing SSG-funded programmes will be charged the appropriate subsidised fees by SUTD Academy if they are eligible MCES. Individuals/employers will only need to pay the nett fee (full course fee after SSG's grant).

    For more info, please visit SkillsFuture website at

Funding under Enhanced Training Support for SMEs ("ETSS")

  1. ETSS is an enhanced funding to enable SMEs to send their employees for training.

  2. SMEs will enjoy subsidies of up to 90% of the course fees when they sponsor their employees for SSG-funded certifiable courses.

  3. In addition to higher course fee funding, SMEs can also claim absentee payroll funding of 80% of basic hourly salary at a higher cap of $7.50 per hour. SMEs may apply for the absentee payroll via the SkillsConnect system.

  4. To qualify, SMEs must meet all of the following criteria:
    - Organisation must be registered or incorporated in Singapore
    - Employment size of not more than 200 or with annual sales turnover of not more than $100 million
    - Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
    - Trainees must be Singapore Citizens or Singapore Permanent Residents

    For more info, please visit SSG website at

Funding under Union Training Assistance Programme ("UTAP")

UTAP is a training benefit for NTUC members to defray their cost of training. This benefit is to encourage more union members to go for skills upgrading.

NTUC members enjoy 50% unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme).

For more info, please visit

Funding under Post-Secondary Education Account ("PSEA")

The Post-Secondary Education Account (PSEA) is part of the Post-Secondary Education Scheme to help pay for the post-secondary education of Singaporeans.

This is part of the Government’s efforts to encourage every Singaporean to complete their post-secondary education. It also underscores the Government’s commitment to support families in investing in the future education of their children and to prepare them for the economy of the future. PSEA is not a bank account.

It is administered by the Ministry of Education (MOE) and is opened automatically for all eligible Singaporeans.

Account holders can use their PSEA funds to pay for their own or their siblings’ approved fees and charges for approved programs conducted by approved institutions.

However, you will have to check your eligibility and balance by contacting MOE first.

Contact MOE at (65) 6260 0777

E-mail to MOE at

Click here for MOE website.